Wednesday, December 22, 2010
Post 8, Mr. Campbell's Hero
His speech on spaghetti sauce really shows how to interact with the American people. One company Ragu was struggling to make a profit off of its product, so they hired a specialist to determine what was wrong. So he made up 100s of different types of sauces for the American public to try, and in the end he fund the results showed there was 3 types of sauces people like, which are spicy, original, and chunky. Since chunky was not out in the market yet it made Ragu's profits increase a lot. It really shows how the American people's opinion matter, and with out research and polling your company probably wont succeeded.